Agenda

8:30am

Registration & breakfast

9:15am

Welcome & opening remarks.

Speakers:
Amir Ashkenazi, Adap.tv 

Tim Armstrong, AOL

9:30am

Selling today: Audience versus content.
We’ve entered into a revolution where data and audiences seem to be as important as the inventory itself. Has data become the better proxy for audience than content? How do premium publishers continue to capture the value of the content as well their audience? How does audience selling differ in online video vs. display or TV sales? Hear from the biggest minds in the industry on the new reality of video selling and what publishers need to understand to get ahead.

Moderator:
Dan Ackerman, Adap.tv

Speakers:
Andrew Feigenson, The Nielsen Company
Zach Friedman, FOXNews Digital
Anthony Psacharopoulos, comScore

Donnie Williams, Horizon Media

9:55am

Safety amidst the storm of data: A fireside chat with Weather.com.
The industry is awash with talk about programmatic buying and big data. But what is real, and what is BS? Are video advertisers actually executing on programmatic campaigns today? What is the state of programmatic selling and have we reached the tipping point to where publishers are able to truly understand the value each point of data has, so they can learn and adapt from it?

Speakers:
Curt Hecht, The Weather Channel

Bob Lord, AOL Networks

10:35am

Break

11:00am

Automated selling: What do you need to make it happen?
Automated buying, machine-based buying, programmatic buying — call it what you may. There's no doubt that technology is changing the way video is being bought and sold. But what's the real opportunity here for publishers? What is the perfect strategy for bringing the right technology and data into a premium-buying environment, in a scalable, efficient way? How is programmatic going to safely grow their businesses and deliver ROI? In this panel, we hear from the world’s leading publishers on best practices and the types of technology and partnerships it takes to be programmatic-savvy.

Moderator:
JoAnna Foyle, Adap.tv

Speakers:
Tim Gentry, Guardian News and Media

Alanna Gombert, Conde Nast

Chris Pirrone, USA TODAY Sports

11:30am

A clear path to more revenue.
An introduction to Adap.tv’s Demand Path: access more demand, maximize media value and performance, and create an effective monetization strategy using actionable insights.

Speaker:
Henk Van Niekerk, Adap.tv

11:45am

Opportunities beyond O&O.
Best practices, tools and monetization opportunities for publishers looking to leverage video content syndication.

Speaker:
Ran Harnevo, AOL Networks

12:00pm

Lunch

1:00pm

Future-proofing your business.

Speaker:
Arianna Huffington, Huffington Post Media Group

1:30pm

Programmatic premium comes to video.
Video advertising has redefined the early impression of programmatic trading as a “race to the bottom,” and more and more premium publisher brands are embracing the ease and monetary benefits of automation. Hear from leading buyers and sellers who are wading into programmatic waters and riding the wave.

Moderator:
Toby Gabriner, Adap.tv


Speakers:
Marc Barnett, Mi9
Tom Bowman, BBC Worldwide

Jonathan Carson, Vevo

Neeraj Kochhar, Magna Global

1:55pm

More than RTB for RTÉ: A success story.
How Ireland’s leading national TV and radio broadcaster is leveraging private marketplace technology.

Speakers:
Brian Fitzpatrick, Adap.tv
Conor Mullen, RTÉ

2:10pm

The future of video is...

Speaker:
David Shing, AOL

2:30pm

Networking & refreshments

Speakers

Dan Ackerman

SVP, Programmatic TV, Adap.tv

Dan currently is Senior Vice President at Adap.tv, 
leading a new business group working on innovative products and services to better serve the TV and 
video advertising industries.

Prior to joining Adap.tv, Dan led ad strategy and 
innovation for CBS Local Media, developing new ad products, content and revenue partnerships for TV 
and online.He has also held senior leadership roles at TV ad technology company WideOrbit and video ad tech company Jivox.

Dan is a graduate of the University of Maryland at 
College Park with a degree in communications and 
is based out of Adap.tv’s San Mateo headquarters.

@dackerman_media

Tim Armstrong

Chairman and CEO, AOL

Tim Armstrong has served as Chairman and CEO of AOL since 2009. In December of 2009, he took the company public on the New York Stock Exchange. AOL serves over 200 million consumers a month and is one of the world's biggest consumers brands.

Prior to joining AOL, Tim served as President of Google's Americas Operations and served on the company's operating committee. Prior to Google, Tim served as an executive of multiple Internet and media companies, including Snowball, Disney's ABC/ESPN Internet Ventures, and Paul Allen's Starwave Corporation. Tim also has started or co-founded multiple companies during his career including Associated Content (sold to Yahoo) and Patch (sold to AOL).

He is a graduate of Connecticut College, home of the Camels.

@timarmstrongaol

Amir Ashkenazi

Co-founder and CEO, Adap.tv

Amir is the founder and CEO of Adap.tv and has nearly two decades of experience building companies that harness the power of the Web to create greater efficiency.

Prior to founding Adap.tv, Amir was a founder and the chief technology officer of Shopping.com, an ecommerce service that empowers consumers to make informed decisions. The company underwent an initial public offering in 2004 and was subsequently acquired by eBay in 2005.

He is applying the same passion of efficiency to the world of online video advertising and currently sets the vision for Adap.tv across its global markets. He is based in Adap.tv’s San Mateo headquarters.

@amirtime

Marc Barnett

Commercial Director, Mi9

Marc Barnett is responsible for driving Mi9's overall commercial and trading strategy, pricing, yield and ad product roadmap. He also oversees the Microsoft Media Network and Microsoft Advertising Exchange and is responsible for driving the strategic direction of programmatic trading, performance media and third party networks.

Marc re-joined Mi9 in 2011, after spending time with Microsoft Advertising in Singapore. As the Director of Specialist Sales for Asia Pacific, he was responsible for driving advertising revenue for Microsoft's full suite of online advertising products across the region.

Previously, Marc spent four years with ninemsn in a variety of commercial roles, mostly recently as the Director of Commercial Operations and Performance Media. In this role, he was responsible for launching and managing MSDR, the Performance Media business and managing the display Ad Operations team.

Tom Bowman

SVP, Sales Operations and Commercial Production, BBC Worldwide

Tom joined BBC Worldwide in November 2007 and currently heads up a globally based team responsible for operational delivery and revenue innovation across products, platforms, pricing, inventory and commercial solutions for BBC’s TV and digital media services.

Tom is also a mentor on the BBC Worldwide Labs programme assisting emerging UK digital and technology companies.

Prior to joining BBC Worldwide, Tom held a number of commercial roles at MSN for over 10 years. Tom was involved right at the start of online advertising in the UK as Commercial Director of ZD Net UK and later as launch sales director for Yahoo! UK.

He served for two years as an elected Board member of IAB Europe and was recognized as the IAB Europe’s personality of the year in 2013.

@TomKBowman

Jonathan Carson

Chief Revenue Officer, VEVO

Jonathan Carson is the Chief Revenue Officer of VEVO, the world’s leading all-premium music video and entertainment platform. He is based in the company’s New York City headquarters.

As CRO, Carson oversees VEVO’s global premium sales force and network of sales partners including all advertising sales and integrated sponsorships.

Prior to joining VEVO in 2013, Carson spent six years with The Nielsen Company where he helped spearhead the company’s digital transformation. Most recently CEO, Digital, Carson led Nielsen’s digital and mobile strategy and operations across more than 70 countries.

An accomplished entrepreneur, Carson was previously co-founder and CEO of BuzzMetrics, the world’s leading social media intelligence company, which he sold to Nielsen in 2007. While at BuzzMetrics, Carson helped establish the concept of social media with marketers, including co-founding the Word of Mouth Marketing Association (WOMMA), which has since become a thriving trade association.

@jonathancarson

Andrew Feigenson

SVP, Digital Client Services, The Nielsen Company

Andrew Feigenson is SVP, Digital Client Services at Nielsen, a leading global provider of information and analytics around what consumers buy and what they watch. In this role, Andrew manages teams that help media companies adapt to a world that is dominated by rapidly changing consumer habits and technologies.

Andrew began his career in management consulting with Accenture and Cap Gemini, where he worked with leading global companies such as AT&T, Cablevision, Time Warner and Verizon. Before that he held key product, sales and strategy positions for a series of private equity backed start-ups, including ECI, PlanetFeedback, and Rave Wireless to name a few.

He serves on the Advisory Board for ad:tech, has lived on three continents and speaks Spanish fluently.

JoAnna Foyle Abel

VP, Client Services

JoAnna brings to Adap.tv more than 15 years of experience in executive leadership, go-to-market strategy, client business management, TV and digital media, and advertising technology spanning some of the best agencies, publishers, and technology companies in the world. She currently leads the company’s US-based client services organization, ensuring delivery of exemplary service and strategically growing hundreds of agency, portal, and publisher clients.

JoAnna spent the first half of her career working in digital media agencies like HookMedia and MPG | Media Contacts and full-service digital agencies like Carat Fusion. She would then go on to shift her focus to work in portal and technology companies like Yahoo!, Rapt, and Microsoft. Most recently, JoAnna served as VP, Marketing at FreeWheel, creating and building the brand for the publisher-focused video technology company.

@jfoylenyc

Zach Friedman

Vice President of Digital Advertising Sales, FOX News Channel and FOX Business Network

Zach Friedman is the Vice President of Digital Advertising Sales for FOX News Channel and FOX Business Network. He oversees Sales, Sales Marketing and Operations for the company’s digital properties including FOXNews.com, FOXBusiness.com, FOXNewsLatino.com, Smallbusiness.Foxbusiness.com, Nation.Foxnews.com, as well as all corresponding mobile properties and Applications. He also leads the company’s Programmatic sales efforts.

Prior to running overall digital sales revenue for the company, he served as director of the western and midwestern regions for the company in 2011 and 2012. He joined FOX News in 2006 as a television sales planner and quickly moved into digital where he served as an account executive for four years and sales manager for two years.

Before FOX News, he spent several years in media buying at both Zenith Media and the Summit Media Group. He has over 10 years of experience in media across both digital and television sales and buying.

@zjfriedman

Toby Gabriner

President, Adap.tv

Toby currently serves as president of Adap.tv and brings to the company more than 14 years of experience leading companies in the digital advertising space. He is tasked with developing the company’s business and marketing strategies to compete in the global video advertising market. Prior to Adap.tv, he helped guide several companies to success, including Carat Interactive, [X+1] and Tribal Fusion. He began his career in digital advertising at Freestyle Interactive, which he led as president until its acquisition to Carat in 2003.

Toby holds an MBA and a master’s degree from Boston University’s School of Management and a bachelor’s degree from Occidental College.

@tgabriner

Tim Gentry

Revenue Director, Guardian News and Media

Tim’s current responsibilities as Revenue Director at The Guardian include advertising revenue performance, direct, agency and programmatic trading, and the development of advertising product across all GNM platforms. Tim leads a department of over 50 with teams specialising in: agency trading across all products and platforms; specialist products (video, mobile and guardian response); monetisation; and programmatic trading.

Tim has been with the Guardian since 1996, was Client Advertisement Manager from 2003-06, Commercial Effectiveness Manager from 2007 and Head of Optimisation & Effectiveness from 2010-2012.

Prior to joining the Guardian Tim worked with Emap where he spent three years following graduation from Imperial College.

@timmgentry

Alanna Gombert

GM, CatalystDesk, Conde Nast

Alanna is currently GM for CatalystDesk at Conde Nast. Alanna joined Conde Nast from Google by way of Admeld where she ran the trading desk, agency, and demand side platform relationships and helped grow RTB from an idea to a killer business.

Prior to Admeld, Ms. Gombert worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Her early career included stints with Nielsen, DoubleClick, and the finance world with JP Morgan Chase and Commerzbank. Advertising has allowed her to travel the world and she has experience in international markets including EMEA, APAC, and Latin America.

@alannaaroazzi

Ran Harnevo

President, Video, AOL Networks

Ran leads Video for AOL Networks, a curated video experience providing the most relevant content for every topic in 14 channels, and Be On, a global branded content and enterteainment platform. In addition, Harnevo overseas the creation and production of high-quality original programming at AOL.

Harnevo is the former co-founder and CEO of 5min Media, which, under his leadership, became the largest online video syndication platform for news, entertainment and lifestyle videos. 5min Media’s library and proprietary video solutions are now part of The AOL On Network.

Prior to starting 5min Media, Harnevo worked as a reporter and deputy editor at Tel-Aviv Magazine. After serving in the Israeli Air Force for 7 years, Harnevo studied philosophy and computer Science at Tel Aviv University.

@harnevo

Curt Hecht

Chief Global Revenue Officer, The Weather Channel

Curt Hecht serves as chief global revenue officer for The Weather Company (Weather) and is responsible for the overall strategic definition and management of Weather’s international business. He also leads digital and cable ad sales revenue generation, including all aspects of sales operations for the company's category. Hecht reports to Chairman and CEO David Kenny.

Hecht joined The Weather Company after 20 years with Publicis Groupe, most recently as creator and CEO of the VivaKi Nerve Center in Paris, a 300-person start-up inside the holding company. Prior to VivaKi, Curt was Chief Digital Officer at Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe.

@curthecht

Arianna Huffington

Chair, President, and Editor-in-Chief, Huffington Post Media Group

Arianna Huffington is the chair, president, and editor-in-chief of The Huffington Post Media Group, a nationally syndicated columnist, and author of thirteen books.

In May 2005, she launched The Huffington Post, a news and blog site that quickly became one of the most widely-read, linked to, and frequently-cited media brands on the Internet. In 2012, the site won a Pulitzer Prize for national reporting.

In 2013, she was named to the Forbes Most Powerful Women list. In 2006, and again in 2011, she was named to the Time 100, Time Magazine's list of the world’s 100 most influential people.

Originally from Greece, she moved to England when she was 16 and graduated from Cambridge University with an M.A. in economics. At 21, she became president of the famed debating society, the Cambridge Union.

@ariannahuff

Neeraj Kochhar

Managing Director, Programmatic, Magna Global

Neeraj Kochhar is the Managing Director of Programmatic at MAGNA GLOBAL, the strategic investment unit of IPG Mediabrands. In his current role, he drives the development and application of programmatic buying that, in conjunction with data, powers smarter media buying and drives better client ROI. Previously, he served as Managing Director of Reprise, IPG's search specialist agency.

Neeraj is a veteran of digital marketing and began his career in 1998 at online advertising pioneer DoubleClick. He has also held senior management positions at major agency holding companies, including WPP GroupM, Starcom MediaVest Group, and MDC Partners.

Neeraj has been frequently quoted in the press, is also a frequent speaker at industry events, having appeared on panels at key conferences including SES, MIXX, Digital Hollywood, Digiday, and IAB.

Neeraj is a graduate of New York University and resides in New York City.

Bob Lord

Global CEO, AOL Networks

Bob Lord heads AOL’s industry-leading global advertising and technology arm, which reaches marketers and publishers in over 30 countries through Advertising.com, ADTECH, AOL On, Be On and Pictela. Bob applies principles from his most recent book, Converge, to position AOL Networks at the intersection of premium and programmatic.

Previously, Bob served as Razorfish Global CEO and CEO of Publicis Groupe’s Digital Technology Division, which includes Razorfish, the Digitas LBi network and Denuo, and led over 7,500 employees worldwide. Prior to his role as CEO, Bob served as Razorfish’s COO.

He is a dedicated industry leader, with seats on the Boards of Directors for the Ad Council and IAB, an active membership in the TED community, and is a founding member of The Nantucket Project.

@rwlord

Conor Mullen

Commercial Director, RTÉ Digital

Conor Mullen is Commercial Director of RTÉ Digital, the division responsible for the delivery of on-demand content to audiences of RTÉ, the Irish national broadcaster.

Conor has been in sales and marketing for over twenty two years and has most recently worked in the mobile and media sectors. He has commercial responsibility for the development of advertising revenues and revenue diversification across RTÉ Digital brands across multiple platforms and technologies including RTÉ.ie, RTÉ Aertel,RTÉ player and RTÉ Mobile including RTÉ News Now.

A graduate of Trinity College, he joined RTÉ in 2005, having previously worked for Independent Newspapers, Vodafone and Xerox.

Chris Pirrone

GM, Sports Digital Properties, USA TODAY Sports Media Group

Chris oversees operations and revenue for USA TODAY Sports’ digital properties, a collection of owned and partner sport sites supporting a passionate sports audience of 40 million unique users per month. Chris has more than a decade of digital media experience, most recently as the GM of Premium Display, Mobile and Video Advertising for Traffic Marketplace. Previously, he was the General Counsel at Traffic Marketplace and Associate General Counsel at ValueClick. Chris has a bachelor’s degree in economics from St. Lawrence University, where he played center on the Saints D-III football team, and a J.D. from the University of Akron School of Law.

@Chris_Pirrone

Anthony Psacharopoulos

EVP, comScore, Inc.

Anthony has a wealth of industry, consulting and market analysis experience, having advised clients on strategic and marketing issues in a number of industries including media companies, financial services, manufacturing, pharmaceuticals/healthcare and CPG. At comScore, Anthony manages sales for the Media East, Retail, Travel, and Health verticals.

Prior to comScore, Anthony worked with Corporate Value Associates, a strategy consulting firm that was spun off from Boston Consulting Group, where he worked on a wide range of projects across financial services, metals, retail and packaging in North America and Europe.

Prior to Corporate Value Associates, Anthony worked in the client service organization at Information Resources, Inc. Anthony began his career with Venture Concepts, where he worked primarily on start-up plans for entrepreneurs and small companies.

David Shing

Digital Prophet, AOL

Shing has spent most of his adult life in the digital world, working for creative companies both large and small. He served as AOL’s European Head of Media and Marketing before taking on his current mantle, where he spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of it.

Engaging, witty and refreshingly candid, Shing provides both historical perspective and current context as he lays out his vision of the brave, new world of marketing to come.

The opportunities are incredible. The rewards are real. And Shing’s here to show you the way. That, after all, is what prophets do.

@shingy

Henk Van Niekerk

SVP, Publisher Sales, Adap.tv

Henk is Adap.tv’s senior vice president of sales for publishers and demand side platforms. He leads the teams that seeks out and develops new relationships with DMPs, video publishers and major video content partners, both locally and abroad, to increase the adoption and usage of Adap.tv's unified video advertising platform and services.

Before joining Adap.tv, Henk served as vice president of the Tribal Fusion Publisher Network, where he oversaw publisher relations and inventory operations for over 2800 online advertising publishers. Prior to Tribal Fusion, Henk served as vice president of Strategy for Mediazone.com, a NASPER company, and spent more than eight years in the video game, entertainment and technology industries holding positions in business development, sales and marketing.

Henk has a bachelor’s degree from Stellenbosch University, and he is based in Adap.tv’s San Mateo headquarters.

Donnie Williams

Chief Digital Officer, Horizon Media

Donnie envisions “what’s next” in a dynamic digital world, and then brings to fruition creative, customized solutions for Horizon’s clients. He leads a rapidly expanding team of 115 strategists, with established capabilities in both the New York and Los Angeles offices.

In addition to overseeing Horizon’s entertainment, financial service, retail, and CPG digital strategy, he is helping to deliver media innovation, engagement and sales across all digital platforms. Donnie has been instrumental in the development of additional digital services at Horizon including social marketing, a full service mobile suite, and a creative media and content development practice.

Prior to Horizon, Donnie worked at Ignited Minds and Carat Fusion on Hyundai, Kia, and Activision.

@dnldedwn



Venue

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102 North End Avenue | New York, NY, 10282
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